Best SEO Practices for DeFi Protocols
Proven strategies to optimize the visibility of DeFi protocols in search engines and blockchain explorers.
SEO for DeFi Protocols
DeFi protocols compete for TVL and users. Visibility on aggregators and search engines determines who captures the available liquidity.
1. Verified and Documented Contracts
Trust is fundamental in DeFi. Unverified contracts are red flags that drive users away and hurt SEO.
Verification Checklist:
- Verified Code: Publish and verify on Etherscan/Polygonscan
- Published Audits: Links to reports from CertiK, Trail of Bits, etc.
- Technical Documentation: Comprehensive docs publicly accessible
- Active Bug Bounty: Public program on Immunefi or similar
2. Presence on DeFi Aggregators
Aggregators are the "Google" of DeFi. Appearing in the top positions multiplies your TVL and users.
Key Platforms:
DefiLlama
The standard for TVL tracking. Ensure correct data and proper categorization.
DappRadar
Rankings by active users and volume. Optimize for engagement metrics.
CoinGecko/CMC
If you have a native token, ensure listing with all correct metadata.
L2BEAT
For L2s and bridges. Security and risk metrics are highly valued.
3. Transparent Tokenomics
Transparency in tokenomics improves trust and SEO. Users actively search for information before investing.
Information to Publish:
- • Total supply, circulating supply, and emission schedule
- • Clear distribution (team, investors, community)
- • Vesting schedules with exact dates
- • Token utility within the protocol
- • Governance and voting mechanisms
DeFi SEO Resources:
Documentation Site
GitBook or Docusaurus optimized for SEO with schema markup.
Blog with Analysis
Content marketing with use cases, tutorials, and updates.
Optimized FAQ
Answers to frequently asked questions with FAQ schema for Google.
Audit your DeFi Protocol
Analyze your protocol's visibility on Web3 explorers, aggregators, and search engines.