Measuring SEO Success in Blockchain: Beyond Vanity Metrics
How to score and analyze the SEO performance of blockchain projects using specialized tools.
Metrics that Matter in Web3
Traditional SEO measures rankings on Google. In blockchain, we measure visibility on explorers, on-chain activity, and presence in decentralized ecosystems.
1. Fundamental On-Chain Metrics
These metrics come directly from the blockchain and reflect the real activity of your project.
Essential On-Chain KPIs:
- Active Users (DAU/MAU): Unique wallets interacting with your contract
- Transaction Volume: Number and value of daily operations
- TVL (Total Value Locked): Total capital in DeFi protocols
- Gas Used: Indicator of demand and real usage of the contract
2. Web3 Visibility Metrics
Visibility in Web3 goes beyond Google. Measure your presence in the decentralized ecosystem.
Web3 Visibility Sources:
Blockchain Explorers
Ranking on Etherscan, Polygonscan. Is your contract verified and well-documented?
DeFi Aggregators
Presence on DefiLlama, DappRadar, CoinGecko. TVL and user metrics.
NFT Marketplaces
Ranking on OpenSea, Blur. Volume, floor price, and unique holders.
Web3 Social Networks
Presence on Farcaster, Lens Protocol. Decentralized engagement.
3. Web3 Metrics Dashboard
Centralize your metrics in a single dashboard to make informed decisions.
Recommended Tools:
- • Dune Analytics: Custom dashboards with SQL
- • Flipside Crypto: Multi-chain analytics
- • Nansen: Wallet segmentation and whale tracking
- • WowSEOWeb3: Unified Web3 visibility score
Metrics to track weekly:
Get your WSEO Score
Measure all Web3 visibility metrics of your project in a single auditable score.